The country ham sector is an important niche in the U.S. ham market, and Burgers’ Smokehouse of California, Mo., is the leader of the field. Morris Burger has played an indispensable role in the company’s success, and his dedication to quality and willingness to give back to his community has benefited the entire meat industry. He has been involved in the company from a very early age, selling country hams out of the trunk of his car during his summer vacations from school. As the second generation of family owner/operators, Morris guided the business with an eye toward quality, consistent products and innovative business ideas. Through his efforts, Burgers’ Smokehouse has the third and fourth generations in place, and the company is well-positioned for future growth.