Jeff “Trip” Tripician
Perdue Premium Meat Company
Trip is the president of Perdue Premium Meat Company. In his role, he oversees all aspects of the brands that make up the company; Coleman Natural Foods, Niman Ranch, SiouxPreme Panorama Organic Grass-Fed Meats and Western Grass-Fed.
Prior to his current role, Trip was the general manager of Niman Ranch. He led the growth of the brand from a regional presence to an industry leader, more than tripling the size of the company and building profitability at an accelerating pace over a 13 year period. Before joining Niman Ranch in 2006, he spent two years as chief marketing officer at Coleman Natural Meats, Inc. He has also held various marketing roles as chief marketing officer and executive vice president of sales at Frontier Natural Products and vice president of marketing for the International Dairy Foods Association.
Trip's more than 30 years in consumer marketing and branding experience and 20 years position him well to lead the emerging and established brands that make up the Perdue Premium Meat Company.