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    <title>PIC</title>
    <description>For 60+ years, PIC has delivered more efficient genetics and animals. Through collaboration with university researchers, PIC developed the PRRS-Resistant Pig, building on its track record of improvement and innovation.</description>
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      <title>When PRRS Hits Home: The Chinn Family’s Story and a Hopeful Future </title>
      <description>For the Chinn family of Clarence, Missouri, farming isn’t just a business. It’s a way of life built across generations. Today, their operation includes a 1,600-sow farrow-to-finish hog operation, along with cattle, row crops and feed mill.</description>
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        <![CDATA[<p>For the Chinn family of Clarence, Missouri, farming isn’t just a business. It’s a way of life built across generations. Today, their operation includes a 1,600-sow farrow-to-finish hog operation, along with cattle, row crops and feed mill.&nbsp;</p>]]>
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      <guid>http://www.provisioneronline.com/articles/120788</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 -0400</pubDate>
      <link>https://www.provisioneronline.com/articles/120788-when-prrs-hits-home-the-chinn-familys-story-and-a-hopeful-future</link>
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      <title>The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs</title>
      <description>New research by Decision Analytica shows strong market potential for pork from PRRS-resistant pigs, countering fears of consumer backlash. Despite PRRS's economic impact, resistance can be achieved without affecting pig growth or meat quality, revealing a more nuanced consumer openness.</description>
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        <![CDATA[<p>New research by Decision Analytica shows strong market potential for pork from PRRS-resistant pigs, countering fears of consumer backlash. Despite PRRS's economic impact, resistance can be achieved without affecting pig growth or meat quality, revealing a more nuanced consumer openness.</p>]]>
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      <guid>http://www.provisioneronline.com/articles/120676</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.provisioneronline.com/articles/120676-the-green-light-new-data-shows-12-to-1-support-for-pork-from-prrs-resistant-pigs</link>
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      <title>New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs</title>
      <description>Consumer trust and innovation intersect as global research reveals strong acceptance of PRRS-resistant pigs. Learn how gene editing, animal welfare, and reduced antibiotic use are shaping the future of pork production worldwide.</description>
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        <![CDATA[<p>Consumer trust and innovation intersect as global research reveals strong acceptance of PRRS-resistant pigs. Learn how gene editing, animal welfare, and reduced antibiotic use are shaping the future of pork production worldwide.</p>]]>
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      <guid>http://www.provisioneronline.com/articles/120523</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.provisioneronline.com/articles/120523-new-market-research-finds-consumers-in-eight-key-pork-markets-are-likely-to-purchase-pork-from-gene-edited-pigs</link>
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      <title>New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption</title>
      <description>In April 2025, PIC gained FDA approval for its PRRS-resistant pigs, marking a key advance in fighting a major pig disease. Research by Dr. Jayson Lusk in the August 2025 American Journal of Veterinary Research assessed the global economic impacts of this new technology.</description>
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        <![CDATA[<p>In April 2025, PIC gained FDA approval for its PRRS-resistant pigs, marking a key advance in fighting a major pig disease. Research by Dr. Jayson Lusk in the August 2025 American Journal of Veterinary Research assessed the global economic impacts of this new technology.</p>]]>
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      <guid>http://www.provisioneronline.com/articles/120353</guid>
      <pubDate>Wed, 01 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.provisioneronline.com/articles/120353-new-research-forecasts-significant-economic-and-market-impacts-with-prrs-resistant-pig-adoption</link>
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