Mountain States Rosen accepted a rare opportunity to purchase JBS USA’s Greeley, Colo., lamb-processing facility — a move that improves its story of vertical integration and gives it the flexibility to expand its distribution and advance lamb further into the specialty-protein market.
Where lamb processing is concerned, the team at Mountain States Rosen (MSR) believed it needed to put itself in a better position to take care of its cooperative producer members and deliver lamb product to its customers.
In this video interview, COO of Mountain States Rosen Ernie Davis discussed the Shepherds Pride Program as well as how reaching out to bloggers and local chefs raised awareness about how to prepare lamb products.
To take its food-safety program to the next level, Marcho Farms replaced its traditional trim-testing program with an innovative, comprehensive carcass-testing program — a proactive tactic in the war against E. coli.
In the meat industry, one might consider Wayne Marcho, founder of Marcho Farms, to be a trailblazer, as he has had a long history of investment into doing “what’s right” by the company and its consumers — the most recent evidence occurring when its continuous-improvement efforts were turned toward its already-strong food-safety record.