Expansion of the product was methodical but steady, until early 2017, when a partnership with Certified Angus Beef LLC was formally announced with the launch of Certified Angus Beef-branded Uncured Beef Slices (Schmacon).
With its new St. Pauls, N.C., processing plant, Sanderson Farms continues to build upon a successful playbook for expansion that has produced nearly a half-dozen new facilities in just more than a decade’s time.
Since 2005, Laurel, Miss.-based chicken processor Sanderson Farms has been on an unmatched record of expansion in the meat industry, building and opening five processing plants (with a sixth brand new plant planned to open in 2019).
Andy Hanacek, editor-in-chief, sits down with Kay Johnson Smith, president and CEO of the Animal Agriculture Alliance, to discuss the strategies and tactics the Alliance has taken to connect the meat and poultry industry to consumers and protect it from extreme activist groups.
Burgers’ Smokehouse has undergone many expansions, additions and upgrades, but the important aspects of its business haven’t changed. The company still uses its traditional curing methods; it’s just applying its traditions to a wider range of products, and at a larger scale than ever before.
Canned meats have, right or wrong, developed a reputation as a substandard product, made with the cheapest cuts and leftover trimmings, packed with preservatives. That is of course a false assumption, and one Keystone Meats works to change consumer perception about.
For 31 years, Thomas Shelton has watched Case Farms grow from two employees (counting himself) and zero plants to approximately 3,200 employees, four processing plants, one further-processing plant, three feed mills and four hatcheries in Ohio and North Carolina today.