Every decision about investing checkoff dollars into beef promotion, research, education, information and foreign-market development aimed at building consumer demand for beef is directly tied to long-range planning.
As The National Provisioner (NP) celebrated its 100-year anniversary in April 1991, industry was struggling to meet ever-changing consumer demand for more … safer products, further value-added products, higher-quality products plus more convenient products and packaging.
When Andy recruited me to relive my tenure as a journalist covering the meat industry for a special issue commemorating The National Provisioner’s 125th anniversary, I knew squeezing an abundance of memories, experiences, joys and sorrows into a few hundred words of copy would be challenging.
While turkey remains the dominant center of the plate protein for Thanksgiving, consumption of such alternatives as pork, lamb, beef and chicken are on the upswing as more consumers seek variety, novelty and affordability when preparing for seasonal gatherings.
The October 2016 issue of The National Provisioner features our cover story on 25 icons from the past 25 years of the meat and poultry industry, our annual State of the Industry reports, and much more.