In a year with swings in supply, protein companies keep new products coming and marketing campaigns on target. The National Provisionertakes its annual look at the industry, by market segment, from beef to breakfast,highlighting the trends and gazing into the future from the point of processors and expert analysts.

Kunzler & Co. has been in operation for more than 100 years and isn’t afraid to offer up cutting-edge flavors along with traditional favorites.

McDonald’s joins the portable-food category with its new chicken Snack Wrap.

Although not yet extensively used in the meat industry, experts predict irradiation will become a more common practice in the future.