Provisioner logo
Provisioner logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Provisioner logo
Provisioner logo
  • NEWS
    • Industry News
    • Supplier News
    • Case Studies
    • Recalls
    • Regulations
    • New Consumer Products
  • EXCLUSIVES
    • Newsletters
    • Source Book
    • Sponsored Insights
    • Events
    • Webinars
    • Classifieds
    • White Papers
    • Provisioner Store
    • Market Research
  • MEAT PROCESSING
    • SUSTAINABILITY
    • Processing
    • Packaging
    • Ingredients
    • Formulation
    • Food Safety
    • Special Reports
    • Commentary
  • PROFILES
    • Processor Profiles
    • Processor of the Year
    • Top 100 Processors
  • MEDIA
    • Videos
    • Podcasts
  • DIRECTORY
  • MIHOF
  • INDEPENDENT PROCESSOR
  • EMAG
    • eMagazine
    • ARCHIVE ISSUES
    • Contact
    • Advertise
  • JOIN!

Living Large

October 1, 2006
Living Large
By Barbara Young
Editor-In-Chief
Inspiration in an organization comes from leaders who understand the source of their power: the ability to set an agenda and inspire others to execute it.
Editor’s note: The National Provisioner inaugurates its “Captains of Industry,” who contribute to the stability and growth of food processing and distribution. The business arena is powered by a range of innovative leaders, whether as senior-level company executives, entrepreneurs or trend-setters. These “Captains of Industry” make a difference to the American economy through their leadership in increasing productivity, expanding markets and creating employment opportunities, and through philanthropic endeavors. The food industry is likewise imbued with a caliber of men and women whose contributions are not only noteworthy, but also enduring. This year’s group includes Rosemary Mucklow, executive director, National Meat Association; Jose Carlos (J.C.) Gonzalez-Mendez, senior vice president, McDonald’s North America Supply Chain Management; Mark Haskins, founder, president, and chief executive officer, MBA Poultry; Robert “Bo” Manly IV, executive vice president, Smithfield Foods Inc.; and Richard Armstrong, chief supply chain officer, Sara Lee Food & Beverage.
Learning how people arrive at their professional destinations is an interesting and intriguing journey of discovery.
Consider Rosemary Mucklow, the dowager of the National Meat Association (NMA) with 40 years of service to her credit.
“I landed in my first position, as secretary to a new executive director of Pacific Coast Meat Jobbers Association in 1961, purely by chance, and with no background whatsoever,” she reports. “I was encouraged by a subsequent boss to go back to college and got a degree in accounting. But the real education came from the meat business, participating in collective bargaining and grievance resolution in the early years, and learning from the fallout of the 1967 Wholesome Meat Act, as rulemaking and change was applied.”
Mucklow gives credit to others who contributed to her rise to power as the chief executive of NMA.
“I was fortunate in the early years to be guided by strong, honest people, like the late Don Hubbard of Del Pero Mondon Meat Co.,” she says. “In the ‘70s it was Ben Goehring, Al Piccetti and the warm friendship of Dick Lyng, first as assistant Secretary of Agriculture and later as president of American Meat Institute. Dick introduced me to Philip Olsson, our longtime legal counsel, a relationship that has stood the test of time.”
Today, this diminutive woman of substance, whose towering persona commands respect and cooperation from top USDA officials and chief executives in the meat-and-poultry industry, presides over the affairs of NMA and the interests of its more than 300 members. NMA began life as the Western States Meat Packers Association in 1946 at the behest of Western Independent Meat Packers, a group with the mission of overseeing the welfare of the Western meat industry for processors and packers.
“NMA has proved that it has staying power to drive issues of great concern, and working with NMA leadership to ensure that this continues into the future is of the greatest importance to me,” Mucklow says.
Defining NMA, Mucklow says it is the product of bringing together several organizations, and being the place where the industry firms can come for honest, competent assistance to work through issues, and solve problems. “NMA has also emerged as a responsible voice for developing policy positions on issues of industry interest and concern,” she concludes. “It is not an exclusive club. It is rather an inclusive, broad-based representative group of meat packers and processors who can merge their business interests into an effective and credible voice to lawmakers and government officials.”
To be sure, Mucklow is a true “Captain of Industry,” whose name is a synonym for “service” on behalf of meat-industry causes. She is among a select group of food-industry leaders debuting The National Provisioner’s first salute to innovators who contribute to the stability and growth of food processing and distribution.
Captains of industry are pebbles in a pond inhabited by a diverse population of people who toil on behalf of public and private companies. Their leadership traits and experiences earned on the battlefield of life and their personal and professional endeavors set them apart from the pack. They are chiefs among Indians, visionaries in companies and innovators in other walks of life. They share a common trait, for the most part, of being born with the capacity to attract the loyalty, respect and trust of their fellows, to say nothing of their admiration. They generally are not glory hounds, but rather consider professional and personal service an ultimate accomplishment to define their lives and build their legacies. They move through the ranks of various institutions to occupy seats of power often with inspiration from their own heroes.
“My mom is my hero for teaching me the value of positive thinking even in the eye of a storm, and for her capacity to love and give back to the community,” affirms McDonald’s J.C. Gonzalez-Mendez. “My dad, for showing me what character is all about and for teaching me that pride and humility can co-exist.”
Sara Lee’s Armstrong draws inspiration from his father and General Colin Powell, the first African-American to serve as America’s Joint Chiefs of Staff and Secretary of State under former President George W. Bush. “I have tremendous respect for him because of his integrity. He is a classy guy and a powerful person on a worldwide scale,” Armstrong says. “I heard him speak about a leader being somebody who can take complex situations and come up with simple solutions that everyone can understand.”
Armstrong’s father, one of 11 children from a poor family in Texas, broke the poverty cycle through a career in the military.
“I attribute much of my success to the experiences of growing up in a military home,” Armstrong says. “Because we moved often, I learned to develop relationships quickly. Additionally, we lived outside the United States, so I learned how to work with and respect other cultures.”
Men such as J.P. Morgan, Andrew Carnegie and John D. Rockefeller are recognizable as 19th century industrialists also called captains of industry. Others include Henry Ford, founder of Ford Motor Company and father of the modern assembly line used in mass production — in short a pioneer. The food industry is also a reservoir where pioneers grow.
Meet Mark Haskins, who owned and managed a flock of 1,600 commercial laying hens as a 5th grade student. Born and reared in southwestern Indiana, Haskins grew up in a family of generational farmers. His father owned a feed mill business. Today he is fulfilling his agribusiness destiny as a poultry-industry pioneer with his introduction of air-chill technology to the United States. His company, MBA Poultry, uses purified air to chill birds rather than nonpotable water to significantly reduce freshwater waste and solid waste during processing.
Bo Manly earned distinction as a pioneer during his first tour of duty with Smithfield by orchestrating and executing the delivery of several plane loads of hogs from England to begin the company’s genetically lean program.
“It was the largest movement of animals on an international basis in the history of the world over a period of 14 months,” Manly recalls.
In this salute to our own “Captains of Industry,” we take pride in the accomplishments by our industry, our people and their contributions to our country.
For more information on the companies in this feature, visit www.nationalprovisioner.com, digital library, magazine archives. 

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Double Charburger

    Premiumization drives burger category

    Shoppers seek out premium meat offerings to fulfill...
    Beef
    By: Sammy Bredar
  • JJS Adult Pekin duck

    Poultry Report 2025: Convenience propels poultry at retail

    Despite continued economic pressures, the poultry...
    Meat and Poultry Industry News
    By: Sammy Bredar
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscriptions
  • Manage My Preferences
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Connect with The National Provisioner

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The National Provisioner audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The National Provisioner or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A smiling man carrying a grocery basket is reaching down to pick up a package of meat in a grocery store.
    Sponsored byPIC

    The Green Light: New Data Shows 12-to-1 Support for Pork from PRRS-Resistant Pigs

  • Close up of a grocery cart full of groceries, a cropped image of a couple pushing the cart and a blurred background of the vegetable aisle.
    Sponsored byPIC

    New Market Research Finds Consumers in Eight Key Pork Markets Are Likely to Purchase Pork from Gene-Edited Pigs

  • Close up of a young pig with a blurred background.
    Sponsored byPIC

    New Research Forecasts Significant Economic and Market Impacts with PRRS-Resistant Pig Adoption

Popular Stories

Various new Primal snack sticks on a table amongst pencils, apples, a pair of glasses, lunch bags and a water bottle.

Protein demand drives snacking occasions

Spam Dog

Hormel rolls out Spam hot dog for foodservice applications

Several cuts of beef, pork and chicken on a wooden board, cast iron pan and salt.

Validated thermal lethality data and a new tool for ensuring safety of RTE meats

2026 Top 100 Meat & Poultry Processors Report

Events

June 11, 2026

From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control

Join Tony Vacaro, Foods Industry Manager, and Emile Klein, Foods Market Strategy Manager at Air Products and Chemicals, Inc. , as they tackle key questions surrounding heat removal in food processing. 

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Food Crime: An Introduction to Deviance in the Food Industry

Food Crime: An Introduction to Deviance in the Food Industry

See More Products
From Fresh to Frozen in 3 Minutes Flat: Unlocking the Secrets to Temperature Control Webinar Sponsored by Air Products

Related Articles

  • Living Lean

    See More
  • Teaching children the art of living

    See More
  • What a chicken wants: Windows, wing space, outdoor living and more

    See More

Related Directories

  • National Safety Council

    Save lives, from the workplace to anyplace. The National Safety Council is America’s leading nonprofit safety advocate. We focus on eliminating the leading causes of preventable injuries and deaths.
×

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing