Cargill rolls out ground beef information for consumers
As the world’s largest producer of ground beef, Cargill wants consumers to have access to more information about this American food staple. Consumer research conducted over the past year led to an initiative that includes an array of informational tools ranging from enhanced labeling on ground beef products in the meat case, to more fact-based material online, as well as a pre-printed, on-pack, quick response (QR) code for mobile devices.
“Based on dialogue we had with consumers and retailers, Cargill designed these ground beef communications initiatives to provide information that enhances consumer awareness about ground beef products regarding how they are made and used,” said John Keating, president of Cargill’s Wichita-based beef business.