Engaging in sustainability initiatives that are relevant at both the corporate and local levels of a company can be a challenge. For example, while there may be some similarities, the priorities and influence of a corporate manager will vary significantly from that of a local manager. Asking employees to participate in efforts they see as less important or irrelevant to their regular duties could be a recipe for failure.
So how can a company implement sustainability initiatives that align with corporate goals and strategies, yet remain meaningful at local levels? Moreover, how can a company ensure each employee, whether corporate or local, feels he or she contributes to the organization’s long-term sustainability? A few key elements to ensuring global relevancy with your sustainability initiatives include: