For any business one of the major keys to success is repeat sales. What is the major contributing factor in generating repeat sales? Is it price? Is it quality? Certainly price is important but many consumers purchase meat products for reasons other than price.
Often products are purchased because people like the way they look or taste. Quality can be defined as the degree of excellence of a product or product superiority. While there is certainly a definite difference in quality between a “ham with natural juices” and a “ham and water product,” you can also have a high- or low-quality natural juice ham and a high- or low-quality ham and water product. The real key to generating repeat sales is consistency. If people buy your product today and like it the next time they purchase it, they want the product to have the same characteristics. There are many things processors should do to help assure consistency in their products.