The American Meat Institute (AMI) announced the launch of a new grass roots communications program aimed at increasing the industry’s communications with their customers and communities at the grass roots level.
The Communicators Advocating Meat and Poultry or CAMP programis designed to harness the energies of a growing number of individuals within the industry and the field of meat science who are committed to sharing the facts about the products that the industry produces and the measures they take to ensure they are safe, wholesome, nutritious and humane.