Bacon mania is sweeping the country and Hormel Black Label is taking this craze to new heights with “Driven By Bacon,” a cross-country motorcycle ride like no other. For more than 100 years, the Hormel Black Label team has been passionate about making exceptional bacon, and is undertaking this effort as a legacy to the dedication, hard work and craftsmanship that it takes to make great bacon.
Hormel Black Label takes bacon very seriously and has a goal to elevate bacon to its rightful place in culture. To accomplish this, the brand created the first of its kind—a motorcycle entirely powered by Black Label bacon grease that will take a bacon-loving rider across the country to find people with similar passions.