Today’s consumers are well-traveled and like to explore foods from around the globe. Not surprisingly, lamb is a prominent red meat in traditional cuisines from around the world, and American consumers’ increasing interest in authentic world flavors is driving lamb’s growth on restaurant menus.
A quantitative research study by Datassential MenuTrends reveals that lamb is being offered on menus more and more in restaurants beyond fine dining. Based on data from 4,800 restaurants including national chains, regional chains and independent restaurants, the study reports “lamb has been on a steady rise in use among U.S. chains and independents with an increasing menu penetration of 13 percent compared to 4 years ago.”