Perdue Farms Inc. and The Humane Society of the United States have announced the settlement of two federal cases in New Jersey and Florida concerning Perdue’s “humanely raised” claim on its Harvestland chicken labels. The settlement requires the plaintiffs to dismiss their claims with prejudice, in exchange for Perdue agreeing to remove the “Humanely Raised” label claim from its Harvestland chicken packaging.
The proposed class action cases were filed in 2010 and 2013 by individual consumers who contended that Perdue’s “Humanely Raised” claim on the packaging of its Harvestland brand chicken was misleading. Perdue vigorously opposed plaintiffs’ claims.