The makers of Hormel Natural Choice, a leader in the natural lunchmeat category, have unveiled a brand relaunch through a multi-faceted campaign, including a series of online videos featuring actress Judy Greer as the "voice of reason." The Make the Natural Choice campaign brings to life a dual meaning of the word "natural," with a witty nod to the brand's position as the accessible and obvious lunchmeat choice for wellness-seeking consumers.
The national print and online campaign is running in a range of publications, from parenting and home to health and wellness — reinforcing the belief that 'better for you options' is a universal message. The campaign features bold headlines such as, "Preservatives are for mummies," "Open wide — your mouth, not your pocketbook," and "Preserve your right." Accompanied by the tagline, Make the Natural Choice, these headlines demonstrate the brand's mission of providing consumers with accessible, all-natural, preservative-free lunchmeat.