Early on in the health food craze, consumers learned that foods with “Lite” in their name were better for you than the regular version, and that labels that toured “50% fewer calories” or “Now with half the fat” were preferable. The fact that many of them were fairly tasteless didn’t seem to matter. They were considered healthier, and that was more important than taste.
That attitude is swiftly changing, however. Consumers want products that are good as well as being good for you. For those shoppers who refuse to sacrifice a quality eating experience in favor of health attributes, a product line like Thin ‘n Trim is tailor-made for them. While the brand’s premise is simple — healthier food that tastes good — it’s found a large audience.