There are so many barrier films in today’s marketplace and so many players marketing them, I wonder if the playing field is in danger of becoming flat and the products commoditized?
I posed the question to some industry veterans and found the perspectives compelling. It seems that barrier films’ decades-long longevity is an essential part of their value because familiarity instills confidence in the materials. They are not an unknown technology, but perform reliably and consistently time after time. They mean greater security, less risk.