Holiday meals can be cause for both celebration and stress for consumers, as they search for easy ways to create the perfect holiday turkey, whether they are experienced cooks or hosting for the very first time. Now, Jennie-O serves up all the ingredients retailers need to turn their stores into a one-stop destination for holiday entertaining inspiration, with its JENNIE-O OVEN READY Turkey, a product that helps drive store traffic, deliver margin improvement and create higher basket rings.
“Consumers need and seek out help during the holidays more than any other time of the year, which is why a solution such as the JENNIE-O OVEN READY Turkey — which goes directly from your freezer to oven with no thawing, less mess and a perfect result every time — is the No. 1 searched product on JennieO.com,” said Heather Teisinger, brand manager at Jennie-O.