Hormel Foods Corp. announced it has entered into a definitive agreement to acquire Justin’s LLC, owner of the Justin’s brand and a pioneer in nut butter-based snacking. Justin’s markets four successful nut butter-based snack lines – spreads, squeeze packs, peanut butter cups and snack packs.
“Justin’snaturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups align perfectly with our goal of complementing our existing brands with new offerings that resonate with younger, on-the-go and more health-conscious consumers,” said Jeffrey M. Ettinger, chairman of the board and chief executive officer at Hormel Foods.