While consumption of beef is down over the past decade, burgers endure as a mainstay of the modern American diet. New research from Mintel reveals that not only do 82 percent of consumers agree that burgers are a good source of nutrients, but another 80 percent would pay more for burgers made with premium ingredients. With three in five (62 percent) consumers saying that they love burgers, there’s no denying their popularity.
However, as beef faces negative health perceptions, consumers show interest in a wide array of non-beef burger alternatives. In fact, nearly half of consumers would like to see more chicken burgers (46 percent) on menus and two in five (42 percent) are interested in more turkey burgers. Another one third (34 percent) of Americans are interested in seeing bison/buffalo as a burger option on more menus.