In a new ad campaign recently released by Sanderson Farms Inc., the company seeks to educate the public on common misconceptions surrounding the use of antibiotics in poultry production, while exposing what it calls “marketing gimmicks” designed to mislead consumers and sell products at a higher price.
"At Sanderson Farms, we have a responsibility to empower consumers to make informed decisions by debunking the myths perpetuated through the media and the unfortunate use of misleading labels," said Joe F. Sanderson, Jr., CEO and chairman of the board for Sanderson Farms. "Some in the industry, by way of their labels and advertising efforts, have misled consumers to believe that only their chicken is raised cage free and is free of antibiotics and added hormones. The fact is that FDA regulations require all chicken made available for purchase be free of antibiotic residues and the use of added hormones has been illegal since the 1950's."