KRAVE Pure Foods Inc., a Sonoma, Calif.-based producer of culinary-inspired jerky, has launched its newest innovation, the KRAVE Bar. The company’s first departure outside of its flagship line of jerky products, the KRAVE Bar signifies KRAVE’s attention to the rising favorability of meat snacks among consumers while continuing to elevate and disrupt the protein snacking experience.
The KRAVE Bar comes in four unique flavors, Chipotle Cherry Beef, Cranberry Thyme Turkey, Mango Jalapeño Pork and Wild Blueberry Beef. Made with simple ingredients that contains no added nitrites or artificial ingredients, the new addition provides a tantalizing blend of sweet and savory flavors, while offering a good source of protein that can be enjoyed on-the-go. The KRAVE Bar is made with either pork, beef or turkey combined with quinoa and dried fruit for a perfect harmony of flavors. The KRAVE Bar is a result of months of recipe and nutritional testing to create a meat snack that will satisfy consumers and meet the demand for better-for-you food that does not sacrifice taste.