Many major brands have been clamoring in recent years to uncover what drives Millennials to foodservice. Now it’s time for operators to focus on the next generation of young consumers — Generation Z, a group that is coming of age and looking for foodservice that satisfies its food cravings.
Members of Gen Z prioritize food and beverage, which account for 23% of their spending (followed by clothing, at 20%). Technomic’s “2016 Generational Consumer Trend Report” introduces foodservice providers to this diverse group of teens, college students and young professionals, identifying behaviors and needs of Gen Z to aid in capturing their foodservice occasions.