The popularity of reclosable packaging shows no signs of decreasing. Consumers love its ability to protect product freshness without rewrapping or transferring remaining servings into a reusable container. Beyond its usual storage function, however, reclosable packaging is beginning to play a more active role, particularly with the meal and entrée kits being introduced to address the growing demand for semi-homemade foods.
The kits streamline meal preparation by supplying ingredients for quick assembly and cooking. Reclosable packaging provides an ideal vehicle for marinating, breading or ingredient mixing. A good example is Gold’n Plump Shakers chicken breast strip kits, introduced in the second half of 2016 by GNP Company, in Saint Cloud, Minn. Each 20-ounce kit includes 16 ounces of fresh, whole-muscle chicken breast strips in an easy-open pouch, 4 ounces of seasoned Panko-style breadcrumbs, and a zip-seal bag for shaking.