When Gary Mitchell left his corporate job in 2008 to focus on raising grass-fed cat- tle, he didn’t set a goal of selling out to a Fortune 500 food marketer. He did it to keep his family’s farm in the family. Over the years, Gary added two business partners and, together, they have expanded their mission to promoting the economic and environmental sustainability of farms in and around Grayson County Virginia.
Today, the grass-fed beef company founded eight years ago as Grayson Natural Farms is unveiling a new identity to in- troduce its community-first, always wholesome products – including a new beef stick – across the country. The Land- crafted Food brand communicates the company’s rich farming legacy and commitment to bringing naturally-crafted, humanely-raised foods to a broader consumer audience.