Maverick Ranch Natural Meats announces new strategic partner
“Faced with very soft sales over the last two quarters in our higher priced proteins and a challenging banking climate amidst the economic recession, we are forced to make immediate changes to the company which includes a layoff of staff and one plant closure,” said Maverick Ranch Vice President, Charlie Moore.
The 23-year old company is joining forces so that the Maverick Ranch brand is licensed to and operated and marketed under the Heritage Acres Foods, LLC umbrella. “This licensing agreement ensures that all orders will continue to be fulfilled and allow opportunities for future growth,” said Moore. On future sales, a licensing royalty will be paid for the benefit of Maverick Ranch Associations, (Inc.) creditors.