Extrinsic or tangible values are relatively easy to identify and measure, for example, the allowable tolerance levels in meeting product specifications. Other examples can include thickness of the fat covering, size and weight of portions, tenderness and color. These qualities are measurable according to some predetermined scale; and if necessary, can be verified using a scientific tool. Your customers will determine if you are consistently meeting the standards established for these extrinsic values.
For qualitative attributes these would be intrinsic values that are harder to decipher but are valued by your customers. When you are successful in understanding and communicating these values to your customers, you will build loyal and steadfast buyers. These types of embedded values would include environmental perceptions: eco-friendly, sustainable, etc.; health conscious attributes: no hormones, no antibiotics, minimally processed, custom processing etc.; and business aspects: honesty, trustworthiness, reliability and the perception of your customers that satisfying them is your top priority.