Great Bites bridge several current food trends, the company notes: Americans increasingly depend on chicken as a naturally lean, wholesome protein source, and consumers continue to seek out restaurant-inspired snack foods. Foster Farms Great Bites provide hungry families an accessible, full-flavored snack or mini meal item without the hassle of going out. Even more, now that one-third of the population tends to eat several mini-meals throughout the day rather than three "square" meals per day, Great Bites paired with a salad or veggies makes for a satisfying lunch, dinner or late night meal.
"Overwhelmingly, consumers told us that they were in search of healthier afternoon snack options that had substance to them," said Jennifer Corsiglia-Keim, marketing manager for Foster Farms. "With Great Bites, we ended up creating a filling snack or mini-meal that appeals to just about everyone. The wholesome protein fuels energy and helps curb what we call the '3 o'cluck slump.' Moms tell us that their kids love Great Bites because they're fun to eat and taste good, and, moms like them as a quick on-the-go snack for themselves, or something savory to enjoy on their downtime."