The Bob Evans Farm has announced a packaging redesign for its popular food products line. The packaging now carries a cleaner, more contemporary look to make the brand more relevant to its audience and prominently displays both the Bob Evans logo and the iconic Bob Evans barn. This not only makes the brand more noticeable to shoppers, but reminds them of a key differentiator for the company – its rich farm heritage, says the company.
"Superior quality and taste is extremely important to us," says Mike Townsley, president of BEF Foods Inc., a wholly-owned subsidiary of Bob Evans Farms Inc. "It's something we strive for not only because it was so important to our founder, but because our consumers have come to expect it. Our new packaging communicates our commitment to farm-fresh goodness and we will continue to deliver on that promise with convenient meal solutions for our consumers."