Hillshire Farm announced today the launch of a new marketing and national advertising campaign, "So Good. They'll Think It's For Them," to showcase the brand's entire portfolio of high-quality lunchmeats, smoked sausage and cocktail links.
The campaign features an all-star team that includes "Bridesmaids" star Wendi McLendon-Covey, Oscar Award-nominated director David O. Russell and E! "Fashion Police" co-host George Kotsiopoulos. The spots are designed to resonate with women who provide for their families and express their care through delicious, high-quality meals. The advertisements bring to light these inspirations as well as the secret motivations behind the meals they prepare for their families and loved ones, while highlighting how Hillshire Farm can help them get a little "something extra" out of the meals they make.