Sara Lee Deli has launched its new “Life’s Not Perfect…But Your Deli Meat Can Be,” social media campaign. The new campaign aims to connect with women by humorously acknowledging life’s less than perfect moments via a new video series, while offering solutions with its pre-sliced and sliced-to-order deli meats through its Facebook community.
“In life, planned perfect moments rarely turn out so perfect,” said Don Baker, director, Sara Lee Deli. “Through this campaign, by capturing some of life’s milestones and moments — like the first day of school — then ending with a humorous twist, we can better connect with our audience. It lets Sara Lee Deli talk about its products, drive consumers to their location in the grocers’ deli and communicate the high quality of our meats.”