Tyson campaign aims to help women keep resolutions
Some say it takes 30 days to establish a habit. As the New Year begins, the pressure to make (and keep) resolutions can be daunting. From trying a new exercise program to dropping a pants size, many struggle with maintaining new goals beyond January – especially when those commitments are impractical. To kick-start 2012, Tyson Foods and Hungry Girl Lisa Lillien have teamed up to coach women through the next month via the new "30 Days, 30 Ways, 30 Rewards" program.
"We all begin the new year with good intentions, but the problem is that many of us try to take on challenges that are impossible," says Lillien, New York Times best-selling author and host of the Food Network/Cooking Channel Show "Hungry Girl." "Setting out to drop 20 pounds by February is not realistic and isn't safe. The trick is to make small changes."