Just BARE introduces all-natural, antibiotic-free chicken for the deli and frozen categories
Just BARE chicken, a nationally distributed brand of premium, natural, antibiotic-free products, announced the expansion of its line to the deli and frozen retail categories. Featuring attributes like "no animal by-products," a commitment to carbon reduction, and third-party animal humane certification under the American Humane Certified Farm Program, Just BARE appeals to consumers who want simply raised chicken products. Frozen and deli products are often less healthy with added solutions, salt, phosphates and binding agents; Just BARE gives health-conscious consumers appealing options in the frozen and deli sections of their favorite retailers. The frozen products are all natural with nothing added, and the two new deli options offer all natural ingredients with no added phosphates. With chickens raised on independent family farms in Minnesota and Wisconsin, the Just BARE brand is distributed by family-owned GNP Co.
"Busy lives shouldn't have to mean sacrificing healthy eating," said Julie Berling, director of brand advocacy and marketing for the Just BARE brand. "Often, we see health-conscious consumers avoiding the frozen and deli categories, because it can mean added ingredients they don't want. The new products provide more healthful convenience, staying true to the brand's promise while offering deli for tonight, fresh for tomorrow, and frozen for next week."