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Meat and Poultry Industry News

Tyson joins with other brands to help shoppers plan a fiesta

News Brief Feature
Image credit: Perdue
March 28, 2012

Tyson Foods, Inc. will partner with two popular brands for a spring and early summer savings opportunity. Tyson Wings and Boneless Wings from the grocer's deli pair perfectly with JOSE CUERVO margarita mix, the number one selling margarita mix at retail, and a new flavor from TABASCO brand, TABASCO Buffalo Style Hot Sauce. The promotion is available in stores and online from April 30 through June 29, 2012.

Consumers will save with in-store coupons for $1 off 2 lbs. or more of Tyson Wings or Boneless Wings from the deli department, 75¢ off 1 bottle of non-alcoholic JOSE CUERVO margarita mix (any size or variety), and 75¢ off 1 bottle of any TABASCO Pepper Sauce flavor.

"Spring and early summer mark the beginning of outdoor entertaining for many people," stated Sally Ashcraft, brand manager, Tyson Deli Division. "With these in-store savings, consumers will save on everything they need to create their own fiesta."

The Fiesta of Flavor promotion will also be featured on the DeliAnytime facebook. Fans can "like" the page and register to receive a coupon for savings on Tyson Wings and Boneless Wings and Jose Cuervo Margarita Mix. Also DeliAnytime fans will have a chance to chat live with Lisa, a Deli Meal Blogger. On Thursday, May 3 from 1-3 pm EDT, she'll answer questions about entertaining and provide Cinco de Mayo party tips and tricks.

Source: Tyson Foods Inc.

KEYWORDS: Tyson wings

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