Jimmy Dean unveils new packaging for breakfast line
Timed to October's celebration of National Sausage Month, Jimmy Dean brand announced the introduction of a new packaging look for its line of convenience breakfast products. The packaging refresh, which features new graphics, product images and a contemporized brand logo gives the brand's breakfast products a consistent look and feel across the entire product portfolio, including Jimmy Dean breakfast sandwiches, breakfast bowls, skillets, omelets, pancakes & sausage, quesadillas, and all Jimmy Dean Delights product offerings.
The company states that with updated food imagery displayed prominently along with a new quality seal guaranteeing an enjoyable eating experience, the new look stimulates appetite appeal while reinforcing the great taste and high-quality ingredients that consumers can expect from every Jimmy Dean product. In addition, softer fonts and an updated brand logo give the brand a modernized look while still remaining authentic to the original Jimmy Dean branding. The new look also features easy-to-read flavor banners and a clearly marked count size to communicate the servings along with heating instructions in both English and Spanish for multilingual consumers.