Meat and Poultry Industry News

Ball Park to support Jackie Robinson biopic, “42”

Ball Park brand has announced the launch of a new partnership with Warner Bros. Pictures and Legendary Pictures supporting the upcoming movie release of 42, the powerful story of legendary baseball player Jackie Robinson, who broke baseball's color barrier in the late 1940s. While paying tribute to the life and achievements of Jackie Robinson, the partnership builds upon Ball Park brand's rich heritage in baseball as consumers gear up for grilling season.

The sponsorship program includes an integrated mix of brand marketing initiatives, including in-store activations, consumer promotions, public relations and digital marketing/social media. The campaign includes the launch of a Facebook sweepstakes, as well as in-store activations at such retailers as Kroger and Safeway.

"Jackie Robinson was more than a legendary ball player and his legacy extends far beyond the playing field. We couldn't be more proud to align our brand with 42 and celebrate the life of Robinson while also rewarding our fans," said Timothy Smith, Vice President of Marketing, Ball Park brand. "Through these activations, we're engaging with our fans both online and in-store and providing them with opportunities to win great prizes relevant to the film and fast-approaching grilling and baseball season."

Through April 14, consumers are encouraged to visit the "42 Sweepstakes" tab on the Ball Park brand Facebook page and answer the multiple choice trivia question of the day for the chance to win the daily prize and be entered into the grand prize drawing. Consumers are eligible to enter once per day, with each correct answer providing them an entry into the grand prize drawing. Ensuring fans are fully equipped for a grand slam season, daily prize packs include, a trip to the Baseball Hall of Fame in Cooperstown, NY, Sony PlayStation gaming consoles, game day grilling kits, VIP Hometown Screenings of 42, grocery gift cards, and more.

On April 15, recognized nationally as Jackie Robinson Day, Ball Park brand will award one lucky fan with a trip for four to a professional U.S. regular season baseball game of choice, complete with four round trip airline tickets, hotel accommodations for three days and two nights and a $500 gift card for game day souvenirs and snacks.

To enter the "42 Days of Honoring #42" Facebook sweepstakes visit the "42 Sweepstakes" tab on the Ball Park brand Facebook page at www.facebook.com/BallParkBrand.

In addition, consumers who visit select Kroger and Safeway grocery stores this spring can receive a free 42 movie ticket valued at up to $13 with the purchase of select Ball Park brand products. The in-store programs will roll-out beginning in mid-March and extend through the beginning of April, as fans prepare to fire up the grill for the start of baseball season.

Source: Hillshire Brands

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Podcasts

Brenneman analyzes Butterball’s new animal care, well-being program

Rod Brenneman, CEO of Butterball, discusses his company's new Animal Care and Well-Being Program, his company's certification by the American Humane Association and further animal-handling initiatives, all officially announced in September 2013.

More Podcasts

National Provisioner

.

February 2015

The February 2015 issue of NP features cover story: Power Surge, a look at J Bar B Foods.

Table Of Contents Subscribe

Independent Processor

.

February 2015

The February issue of IP features cover story: The great speckled bird. 

Table Of Contents Subscribe

Provisioner Store

NP-SB-2014Cover.jpg
The National Provisioner Source Book

The Sourcebook is an exclusive buyer’s guide and reference tool for product and supplier information in the meat, poultry and seafood marketplace.

More Products

Sourcebook

A complete reference guide to supplies. Go to NP's Sourcebook now to check out the latest and greatest in the meat and poultry processing business.

STAY CONNECTED

Facebook icon Twitter icon  YouTube iconLinkedIn icon google +

eNewsletters

Provisioner Prime is a twice weekly electronic newsletter created by the editors of The National Provisioner. Provisioner Prime appears in your inbox every Tuesday and Thursday with a recap of the week's top news and trends. Provisioner Prime also offers you exclusive access to industry analysis, blogs, events, podcasts, videos, webinars and The National Provisioner feature articles. 

Sign up for Provisioner Prime HERE.