Ball Park brand announced the launch of a new national advertising campaign, “So American You Can Taste It.” The new campaign created by Y&R NY celebrates the enjoyment of biting into a perfectly-grilled, juicy Ball Park Frank while paying tribute to the Ball Park brand, a brand born in the American ballpark and raised to be an essential part of all-American grill outs and gatherings.
The initial launch of the new Ball Park brand creative will debut today with a :30 second version of the television spot airing nationally, as well as in markets across the country, featuring Ball Park Angus Beef Franks. Additional television spots highlighting Ball Park brand's portfolio of products are scheduled to roll out over the course of the next few months. In addition to national television spots, the new multi-level marketing campaign will feature print, digital, social media, in-store activations and public relations.