Farmland Foods offers new packaging, products, ad campaign
Farmland Foods has unveiled a refreshed brand look and a new, comprehensive advertising campaign for its Farmland brand centered on the company’s unsurpassed passion and pride for pork.
“We conducted extensive consumer research upfront to understand the different types of pork consumers, when and how they consume pork, and what needs are most important,” said Brendan Smith, Senior Vice President of Marketing and Innovation. “Based on this work it was clear that there are a high percentage of pork consumers who take a lot of pride and have strong passion for cooking with pork, and they want a brand that shares that same pride and passion.”