For the fresh pork category, 2013 has been a strong year. With competing proteins increasing in price, retailers have been successful in aggressively featuring pork as a value product.
According to FreshLook Marketing, for the 52 weeks ending July 28, 2013, fresh pork sales increased 1.4 percent in dollar sales and 4.7 percent in volume compared to the same period a year ago. The average price of pork decreased 3.2 percent during this time period.