Beef Checkoff Program teams with Arby’s on new brisket sandwich
The Beef Checkoff Program has partnered with Arby’s Restaurant Group, Inc. to generate consumer excitement around Arby’s new Smokehouse Brisket sandwich, the chain’s first-ever brisket product. After extensive consumer research showed a strong interest in smoked foods – particularly smoked meats and cheeses – Arby’s selected Beef Brisket as the centerpiece of its new limited-time offer.
Available through November, the Smokehouse Brisket sandwich features hickory-smoked Beef Brisket topped with melted smoked Gouda cheese, crispy onions, smoky BBQ sauce and mayo, served on a toasted, bakery-style bun. Slow- smoked for at least 13 hours, the new sandwich will attract patrons who seek the smoky, savory flavors inherent to Beef Brisket. Beef Brisket is a boneless cut that transforms into a flavorful, fork-tender beef item when slow cooked, that’s easy to hold, quick to serve, and adds value for a variety of menu concepts and day parts.