Next year, on-the-go breakfast eaters will be able to ask for a waffle taco, A.M. Crunchwrap or Cinnabon delights at Taco Bell. Yes, a breakfast menu is being tested and rolled out at Taco Bell, of all places, which usually caters to day-parters and late-night snackers. The breakfast crowd is just too lucrative to pass up anymore.
And Taco Bell is balancing new, unique formulations, such as the waffle taco with eggs and a sausage patty in the middle, with proven winners like the Crunchwrap, and healthy options such as yogurt parfaits and oatmeal.