The company said in a statement the new burger is part of a new promotion that “celebrates the entire franchise and features the special edition Indy Double Whopper sandwich, the ‘Reveal the Secret’ scratch-and-win game, the "Big Dig" online game and a series of Kids Meal toys.”
The burger features two quarter-pound patties topped with two slices of pepper jack cheese, four slices of bacon, Cajun mayo, tomatoes, lettuce, onions and mayonnaise on a sesame seed bun. It has a suggested retail price of $4.29 and is available for a limited time.
"The cross-generational appeal and cultural phenomenon of the Indiana Jones series make this one of the most coveted entertainment partnerships," said Brian Gies, vice president of marketing impact.
Tom Egan, vice president, Industry Services/Membership, for PMMI, adds his thoughts on how FSMA will impact meat processers and what equipment suppliers are doing to present more sanitary design options.
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