The new concept is a condensed version of a regular Burger King restaurant.
The company-owned and operated Whopper Bar at Universal CityWalk is the first of several such sites launching over the next six to 12 months. It will reportedly have a smaller footprint, a modern look and feel and a Whopper topper area to encourage customers to customize their orders. The menu will focus on the Whopper sandwich and offer special renditions of the signature sandwich, such as the Angry Whopper, the Western Whopper and the Ultimate Double Whopper.
"The Whopper Bar concept is ground-breaking for Burger King Corp. because it allows us to tap into new channels and reach customers in places where we traditionally found it difficult to operate," said Chuck Fallon, president, North America of Burger King Corp. "By signing the agreement to open the first Whopper Bar we are blazing a new path for the company."
Source: Burger King Corp.