"We are proud to be the first quick service restaurant to publicly commit to limiting sodium in Kids Meals," said Chairman and Chief Executive Officer John Chidsey. "At Burger King Corp. we have made a strong, company-wide commitment to help improve childhood nutrition and we will continue to dedicate resources to developing new Kids Meals that meet our stringent nutritional criteria, while also offering the taste and value that our customers expect from Burger King restaurants."
The company said the initiative would limit sodium to 600 milligrams or less, beginning with the Kids Meals currently being advertised.
Burger King’s new criteria supplements its advertising pledge to the Council for Better Business Bureaus' (CBBB) Children's Food and Beverage Advertising Initiative, in which Burger King committed to limit 100 percent of its advertising to children under 12 years old to meals that meet nutritional criteria, based on federal dietary guidance.
Source: Burger King Corp.