A product’s packaging and labeling contribute significantly to a product’s success or failure. Frequently small and medium-sized meat processors pay a lot of attention to the ingredients used in a product and the way the product is manufactured and fail to pay enough attention to how the product is packaged and labeled. 

The advancements in weighing and labeling technologies haven’t been all that phenomenal in the recent past, according to one processor. 

Finding the best packaging for merchandising poultry can be vexing.

Case-ready packaging carries a heavy load. It’s tasked with representing the product and its values, protecting food safety, preventing color discoloration and prolonging shelf life.

Every meat packaging format has its place, at least for today. By tomorrow the market landscape may have shifted once again, reordering the field. This isn’t news; it’s the nature of a responsive and vibrant retail marketplace.