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Demand for America’s favorite sandwich is on the upswing, but consumers are branching out from the traditional beef patties and grinds with newer proteins and flavors.
It’s a burger boom time. While beef burgers have long been a family favorite and a key comfort food, the ongoing COVID-19 pandemic and subsequent rise in home-prepped meals is elevating interest and sales patties and grinds.
Wendy’s announces 15% increase in percentage of beef sourced through Progressive Beef-certified producers in 2020; on track to meet goal of at least 50% this year.
Revenue opportunities abound for traditional meat and poultry processors in the plant-based sector, but operators must first master the category’s unique dynamics.