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Home » Authors » Fred Wilkinson
Fred Wilkinson

Fred Wilkinson

Chief Editor, National Provisioner.  

Fred Wilkinson has been writing about food industry news and trends for business audiences for more than 25 years.

Chief Editor, The National Provisioner
Articles

ARTICLES

a grocery store aisle from the perspective of someone pushing a shopping cart
Special Report: Co-Packing & Private-Label Opportunities

Processors large and small embrace co-packing opportunities

Private-label products can elevate meat and poultry beyond commodity positioning into premium, differentiated retail product offerings.
Fred Wilkinson
Fred Wilkinson
June 18, 2026
No Comments

Co‑branded products enable retailers to offer differentiated value, reinforce quality perception and keep the protein category engaging in a highly competitive perimeter environment.


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AAMP logo

87th annual AAMP Convention offers attendees new products and the opportunity for new connections

2026 AAMP expo returns to Milwaukee July 8-11.
Fred Wilkinson
Fred Wilkinson
June 17, 2026
No Comments

American Cured Meat Championships are always a highlight for AAMP Convention, and this year's competition includes a fresh class featuring fresh bratwurst products.


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This stock image depicts a common drive-thru service interaction
Foodservice Report 2026

Makers of foodservice meat and poultry solutions listening to consumers and operators

Consumers’ embrace of meat in their diets holds key to adding value for foodservice proteins.
Fred Wilkinson
Fred Wilkinson
June 10, 2026
No Comments

People gotta eat – but they are increasingly looking for food-away-from-home value outside leading US restaurant chains.


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The images feature The New Primal brand
2026 Processor of the Year: New Primal

Prime time for New Primal — meet our 2026 Processor of the Year

Meat stick brand’s early embrace of the clean-label meat snacks category compounds as the brand secures deals for expanded national retail distribution.
Fred Wilkinson
Fred Wilkinson
June 8, 2026
No Comments

New Primal’s investment in automated production enables embracing meat snacks' evolution from single-item sales to their growing presence in consumers’ pantries and kids’ lunchboxes.


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Kevin McCay

Safe Catch's Kevin McCay discusses clean label and frozen aisle opportunities

Clean label proteins must also meet consumer expectations for quality and convenience.
Fred Wilkinson
Fred Wilkinson
May 21, 2026
No Comments

In this interview, Safe Catch COO Kevin McCay discusses protein opportunities in the frozen aisle, differences in consumer demand for clean label seafood products vs. other proteins, and how consumers’ heightened focus on protein in their diets is influencing the seafood category.    


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Nathan’s Famous Grass-Fed Beef Franks

Grass-Fed Beef Franks build on what made Nathan's famous

Marianne Radley, managing director of marketing for the Nathan's Famous brand, discusses the consumer trends that inspired the new product rollout.
Fred Wilkinson
Fred Wilkinson
May 7, 2026
No Comments

Brand line extension targets consumers prioritizing 'better-for-you' options.


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a collage of various seafood products from Alaska

Consumers embrace seafood as a grilling option

Seafood brings a fresh perspective to the backyard burger.
Fred Wilkinson
Fred Wilkinson
May 6, 2026
No Comments

Consumers are looking for new ways to prepare seafood, including on the grill.


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A cow eating grass and a chicken standing next to it in a field.
Top 100 Meat & Poultry Processors

The Top 100 Meat & Poultry Processors of 2026

Positive consumer trends fueling protein consumption push meat and poultry sales to a record high $112 billion.
Fred Wilkinson
Fred Wilkinson
May 5, 2026
One Comment

The 2026 Top 100 Meat & Poultry Processors highlights a $112B market fueled by strong demand, premium trends and Gen Z influence, despite tight cattle supply, rising costs and shifting protein dynamics across beef, pork and poultry.


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Matt Miller, Manchester Farms’ purchasing director, and Brittney Miller, owner of Manchester Farms posing outside, a red barn is in the background.
Processor Profile: Manchester Farms

Manchester Farms grows from a backyard hobby to a national supplier of quail meat

Quail offers foodservice operators low cost while offering diners high perceived value.
Fred Wilkinson
Fred Wilkinson
April 24, 2026
No Comments

Manchester Farms’ recent annual sales totaled more than 2 million quail and nearly 48 million quail eggs.


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A smiling farmer posing in front of a pen full of brown cows.
Special Report: Animal Welfare & Humane Handling

Consumer trust in animal welfare is solid – but there’s room for gains

Ensuring animal welfare and humane handling practices improves product quality and builds trust with consumers.
Fred Wilkinson
Fred Wilkinson
April 17, 2026
No Comments

A quarter of consumers say they are unsure about the industry’s animal welfare practices, suggesting an opportunity for transparency and clearer messaging to educate the public.


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