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Home » Authors » Fred Wilkinson

Articles by Fred Wilkinson

Cypress Valley Meat Company building signage along with a large sign in the shape of a meat cleaver with a text cutout that says "In Loving Memory of Andy Shaw".
Processor Profile: Cypress Valley Meat Co.

Diverse clientele and commitment to employee and animal welfare drive growth for Cypress Valley Meat

Cypress Valley Meat operates multiple inspected red-meat and poultry plants, serving 2,700 farmers.
Fred Wilkinson
Fred Wilkinson
March 18, 2026
No Comments

The Arkansas-based processor has a customer base ranging from individual farm families raising one or two animals per year for personal consumption all the way up to large direct-to-consumer e-commerce brands shipping product nationwide.


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AMC 2026 lamb session

Consumer trends and versatility offer lamb opportunities

Consumer research presented during an AMC 2026 workshop finds younger generations are helping drive growth in lamb retail sales.
Fred Wilkinson
Fred Wilkinson
March 16, 2026
No Comments

Panelists provide supplier and retailer perspectives on lamb promotions and use.


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Power of Meat 2026
Power of Meat 2026

2026 Power of Meat report shows why meat remains hot

Despite inflation and other financial pressures, US consumers are welcoming more meat into their diets.
Fred Wilkinson
Fred Wilkinson
March 10, 2026
No Comments

Four out of 10 consumers say they are focusing more on protein now than five years ago.


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RFK Jr. keynote address at AMC 2026

RFK Jr. details fight for animal proteins and fats in new Dietary Guidelines during AMC 2026 address

HHS secretary shares insights on animal protein's role in Americans' health.
Fred Wilkinson
Fred Wilkinson
March 2, 2026
No Comments

'The reason we want people to eat more proteins is that they have a higher complement of amino acids that we want in our food,' Kennedy tells AMC attendees.


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A variety of canned opened canned seafood on top of a wooden board along with limes, garlic, capers, a small tomato and a far of other seasonings on the table.
Category Report: Value-Added Seafood Products

Tinned is still in for seafood purchases

Tinned fish products offer convenience and consistency.
Fred Wilkinson
Fred Wilkinson
February 19, 2026
No Comments

A mix of nostalgia and trendiness boosts the popularity of tinned seafood.


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A white bowl of shrimp, scallops and muscles with a gray blue background.
Seafood Report 2026

Seafood prices trending up overall

Seafood consumers tend to spend more overall at the grocery store and put more expensive items in their shopping baskets.
Fred Wilkinson
Fred Wilkinson
February 18, 2026
No Comments

Heading into 2026, prices for finfish and shellfish have been trending higher, averaging more than $10 a pound in December 2025.


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Blake Albers

Beef buyers adjusting to uncertainty in the market

Fifth-generation Nebraska cattleman Blake Albers shares insights on market forces shaping beef purchase strategies.
Fred Wilkinson
Fred Wilkinson
January 26, 2026
No Comments

Beef buyers emphasize whole-animal utilization and single-source programs to reduce week-to-week surprises rather than chase spot pricing.


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Two men looking over a work order surrounded by pallets of products.
2026 Labor Outlook Report

Processors facing workforce challenges

Nature of meat plant work makes careers a tough sell.
Fred Wilkinson
Fred Wilkinson
January 22, 2026
No Comments

Training and employee development benefit processors and workers.


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Poultry farmer holds a chicken while standing inside a large chicken house.
The Poultry Report 2026

Affordability and versatility power poultry sales

Younger generations over-index for purchasing chicken.
Fred Wilkinson
Fred Wilkinson
January 9, 2026
No Comments

Marketers target innovative new products that appeal to consumers to have another helping of chicken in their on-going meal pattern.


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USDA logo

Meat and poultry interests welcome revamped USDA dietary guidelines

The USDA wants Americans to eat more animal protein products.
Fred Wilkinson
Fred Wilkinson
January 8, 2026
No Comments

Nutrition policy update ranks as most significant in decades.


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