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Home » Authors » Fred Wilkinson

Articles by Fred Wilkinson

Julia Solomon Ensor

New USDA 'Product of USA' guidance going into effect in 2026

Julia Solomon Ensor, counsel at global law firm Reed Smith, shares compliance considerations for meat and poultry products.
Fred Wilkinson
Fred Wilkinson
December 30, 2025
No Comments

Processors and packers must confirm that they have appropriate documentation demonstrating that the 'Made in USA' claim is true, non-misleading, and complies with the new standard.


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Butcher cutting meat on a counter.
2026 Small Processor Economic Outlook Report

Processors pursue efficiency and new markets to mitigate rising costs

One of the biggest challenges facing small processors is the shortage of labor.
Fred Wilkinson
Fred Wilkinson
December 16, 2025
No Comments

Proposed legislation would expand market reach for small processors.



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Digital economic graph with three yellow arrows on the lower right hand corner pointing up and a yellow triangle next to the word "meat", the background is a shelf full of steak.
2026 Economic Outlook Report

Strong demand and nutrition trends bolster meat and poultry outlook

Tight beef supply opens opportunity for chicken at foodservice.
Fred Wilkinson
Fred Wilkinson
December 15, 2025
No Comments

Price-conscious consumers’ shift to dining at-home plays to pork’s strength.


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Overhead shot of distribution center
Special Report: Distribution Strategies

Containing costs drives cold chain efficiencies

Integrated storage and transportation solutions help reduce dwell time and protect product quality.
Fred Wilkinson
Fred Wilkinson
December 9, 2025
No Comments

Forward distribution centers add about 3 million pallet positions in North America.


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Jessica Jones-Dille

Meat and poultry flavors go bold and global

MANE Inc.'s Jessica Jones-Dille says most flavor profiles for meat can be achieved using natural and clean-label ingredients.
Fred Wilkinson
Fred Wilkinson
November 26, 2025
No Comments

Flavors are trending spicier, crafted to pair with higher-fat cuts of meat, like chicken thighs.


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Turkuterie Board

Consumers seeking value becomes a Thanksgiving tradition

Consumers said they plan to spend $23.66 on turkey for Thanksgiving, up a slight 0.4% from last year.
Fred Wilkinson
Fred Wilkinson
November 25, 2025
No Comments

Dietz & Watson says nevermind the bird as it promotes the Turkuterie Board.


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Irish Angus sirloin, burgers and some other kind of meat.
Consumer Trends Report 2025

Consumers keep an eye on price and convenience

Despite rising prices, beef sales stay strong.
Fred Wilkinson
Fred Wilkinson
November 24, 2025
No Comments

Consumers continue favoring grinds and other value-added meat and poultry products.


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Malaysia

US meat trade groups see export growth potential in Southeast Asia trade agreement

Trade deal aims to reduce tariffs and remove long-standing non-tariff barriers to trade.
Fred Wilkinson
Fred Wilkinson
October 29, 2025
No Comments

Cuts not demanded by US consumers but that are popular in Asia stand to gain.


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Jeff Mauro at CAB Beef Bash 2025

Beef market insights from Beef Bash 2025

Sales set records despite higher prices.
Fred Wilkinson
Fred Wilkinson
October 27, 2025
No Comments

Value-added and prime products appeal to consumers. 


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CAB Beef Bash 2025 John Stika

Sales trends provide lots to celebrate at Certified Angus Beef's Beef Bash 2025

Value-added and prime beef products play key roles in the beef brand's growth.
Fred Wilkinson
Fred Wilkinson
October 3, 2025
No Comments

Despite record sales in many categories, the looming question remains at what price point will consumers become unwilling or unable to pay any more for beef and demand declines.


Read More
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